The multi-year deal announced, will see PepsiCo serve as the exclusive food and beverage partner of the NBA, the G-League, and the Women's National Basketball Association.Major League Baseball and Coca-Cola have reached a multi-year deal to make Coke the official soft drink of MLB, according to a press release from the league. As per the deal, they agreed to sponsor the National Basketball Association. As per the deal, they agreed to sponsor Anthony Davis an American power forward, who plays in the NBA for the 2022 season.Īs per GlobalData’s Sponsorship database, PepsiCo signed its largest deal in March 2021 and is worth $300 million. Their most recent sponsorship deal was announced in January 2022 and is worth $1.25 million. PepsiCo, a beverage company has 21 active deals in basketball as per GlobalData’s Sponsorship database. The deal is a renewal of an existing partnership. The partnership also covers tenants New York Rangers, New York Liberty & New York Knicks. The multi-year deal covers the 2016-2022 season. Dallas Mavericks.Īs per GlobalData’s Sponsorship database, Anheuser-Busch InBev signed its largest deal worth $51 million in October 2016.

As part of the one-year deal, Anheuser-Busch InBev will continue to be an official partner of Dallas Stars, L.P. As per the deal, they agreed to extend their partnership with Dallas Stars, L.P. The deal is an extension of an existing deal.Īnheuser-Busch InBev signed a deal worth $3.75 million in October 2021. As per the deal, they agreed to sponsor Jimmy Butler, an NBA player for the 2022 season. Their most recent sponsorship deal was announced in January 2022 and is worth $0.9 million. Overview of major beverage brands sponsoring basketballĪnheuser-Busch InBev, a multinational beverage and brewing company has 25 active deals in basketball as per GlobalData’s Sponsorship database. Coca-Cola, Hennessy Cognac, Red Bull, and Corona Extra Corona Premier also secured a significant position based on their notable sponsorship deals in basketball.

PepsiCo is the second-largest sponsor for basketball, with 21 sponsorship deals.

Anheuser-Busch InBev is the top sponsor for basketball, with a total of 25 sponsorship deals.

Soft drink sponsor of bet